The album was Swift's fifth consecutive to debut atop the US Billboard 200 with first-week sales of over one million copies it spent four weeks atop the chart.

Retrospective reviews have described Reputation as an album of experimentation and emotional evolution for Swift. Critics received the album with generally positive reviews some deemed the theme and sound as harsh, but most praised Swift's songwriting for depicting intimacy and vulnerability. The final international single, ' Delicate', peaked atop US Billboard airplay charts. Ready for It?', the former of which topped charts, including the US Billboard Hot 100, and broke sales and streaming records. Reputation was preceded by two international top-ten singles, ' Look What You Made Me Do' and '. She cleared out her website and social media accounts, which generated wide internet attention and has since influenced other artists' promotional campaigns. Swift opted out of press interviews to promote the album, which she had done for previous releases. Reputation is primarily an electropop and R&B record with a heavy electronic production consisting of programmed drum machines, pulsating synthesizers, manipulated vocals, and influences of urban genres like hip hop, EDM, and trap. She worked with two production teams, one with Jack Antonoff and the other with Max Martin and Shellback. Inspired by the fantasy series Game of Thrones, Swift split the album's lyrical scope in two: one deals with the downsides of fame and the resultant anger, and the other is about love amidst the tumult. Swift conceived the album during her self-seclusion from public appearances as an effect of the rampant tabloid scrutiny on her private life and celebrity after her fifth studio album, 1989 (2014). It was released on November 10, 2017, and was her last album under Big Machine Records. Reputation (stylized in all lowercase) is the sixth studio album by American singer-songwriter Taylor Swift.

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